Draw Customers To Your Real Estate Specialist Business Through Web Events

January 30, 2011 by Editor
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Home Page > Marketing > Marketing Tips > Draw Customers To Your Real Estate Specialist Business Through Web Events

Draw Customers To Your Real Estate Specialist Business Through Web Events

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Look, when that crowd gets to cheering, when we know they’re with us, when we know they like us, we play better. A hell of a lot better! Bill Carlin
Email delivery problems for real estate specialists providing real estate related information on the internet has put an urgency to the priority of changing how we communicate with customers on the internet. At one time, you as a real estate specialist may have conducted virtually all of your marketing and customer interactions via email. Not that long ago, there was a time when email was so dominant as a form of communication that we as real estate professionals all depended on it almost exclusively because it was the only thing that was truly interactive when providing real estate related information through the internet.
Two developments in how the internet works has changed that scenario significantly. From a negative point of view, email delivery for real estate professionals has continued to grow as a bigger and bigger problem every year. That means that more and more online real estate specialists have struggled with how undependable email communications has become. The problem, of course is that spam has relentlessly eroded how much anyone as a real estate professional can depend on email except for private communications. So to avoid having to make email delivery a second career, many online real estate professionals and retailers are looking for new and up to date modes of communication to replace email.
The second development is more positive and it is the WEB 2. 0 evolution of the internet which has changed how the internet works. Whereas real estate business web sites used to be nothing more than online brochures, all web sites are now migrating to the WEB 2. 0 model which means web sites themselves are seats of customer communications focused on real estate information which takes the emphasis off of email as a sole line of communication with customers.
These developments bode well for providing an escape for online real estate specialists with the cumbersome overhead of trying to keep up with email delivery issues from month to month. But it doesn’t mean you will abandon real estate related emails entirely. The one aspect of email that has yet to be totally replaced is its ability to remind a customer of your real estate related products and services. Just having a highly interactive web site is good but internet denizens are notoriously short in the memory department and they need a reason to come back to your real estate related web site from time to time.
A web event is a great way to create excitement and to make your customers want to come to your real estate specialist’s web site at a specified time to be part of the big event. A big sale on real estate, a special speaker on real estate related topics, a free ebook or an interview with a notable real estate icon from your field of expertise is just the thing to draw people to your real estate specialist’s web site to experience something new and interesting.
The more you can get away from using real estate related email reminders and communications, the more you get away from having to worry about deliverability issues. This is especially true with a real estate specialist’s web event. If you go to the effort and expense of scheduling a big real estate related event for your users, to have email deliverability problems stall or lose your reminders resulting in a failed event would be a disaster.
So to build your clientele for the big real estate specialist’s event, promote it interactively on your real estate related web site. You can use your real estate specialist’s blog, message boards or chat rooms for promotion and to create excitement. Then from each of those real estate related web site pages, take interested customers to a sign up page for the real estate specialist’s event and do an email verification of their sign up. That verification can be used to encourage those customers interested in real estate related information to add a specific email address to their preferred users list. Once that is in place, you have much more leverage to email your users about this and other real estate specialist’s events and drive your customers back to your real estate related web site for events, sales and for you to do your marketing dynamically and interactively, the WEB 2. 0 way.

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Daviyd Peterson –
About the Author:Self-improvement advocate, African American homeschooling dad, supporter for our very own mompreneur the best CEO on earth, real estate deals specialist

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web events, real estate marketing, interactive website, real estate specialists, internet marketing, web 2 0

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